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Has The November Google Update Hit Your Business Interests?

As of the time of this writing, the November 2024 Google update has been a couple of months old, and I have been an SEO Services Sydney expert for 24 years as well. Having said that, this update is now taking effect on many sites online.

if you have been following the rules about what Google is looking for when it comes to your website and the user experience, then you should have seen a jump in the rankings. If you hadn’t, you would have seen a further decline in your rankings. It is that simple. With the introduction of AI-generated content, and Google cracking down on AI-generated content that has not had any human editing, I am betting as a 20 plus year SEO Sydney specialist, that this algorithm would have knocked millions of businesses on their asses.

Why? Because every lune SEO agency out there has run out to grab their very own copy of ” How AI Can Build You a Website And Pages In A Heartbeat “. Yeah, That is right. That has what has been happening the last few months. Every nut job SEO company out there has been using AI to generate pages without human editing whatsoever.

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How do we know? Providing daily SEO services, we have taken on new client sites with nothing but AI-generated pages, and we had to correct these issues. The first thing we do is always check for AI generated content with plagiarism checks, and they always fail this test.

This update is all the rage right now between bloggers web developers SEO experts and anyone involved with digital marketing. The sad thing is that even all the checks we do online of all the posts related to anything you may be searching on mostly all fail. This relates to plagiarism and AI checks. So, basically, all Google is doing is presenting the most unique informational sites it can deliver out of all the AI-generated and plagiarised information it can find.

The more unique the information it finds that displays EAT properties, the higher that page will rank. So, if you have a page that is 100% written and unique on a particular subject VS all the AI-generated and plagiarised pages out there, you stand a damn good chance of beating everyone in the rankings, as long as it meets the EAT properties. Google loves unique content. We have gone out of our way as SEO experts to consistently provide affordable small business SEO services that always provide unique content.

Take this post for example, it is 100% written by a human. Google can tell this. It is a conversational tone. You can go ahead and do all the plagiarism checks you like.

You will not find any AI generated content or plagiarised content on this page. It passes with flying colours when you are searching for an update to the 2024 November Google algorithm update. The majority of posts on page 1 with this subject matter will fail the AI and plagiarism checks. Deliver on your own thoughts, ideas, and views in your field while delivering on the suer experience, and you too will see a jump in the rankings.

So What Can You Expect From This Update?

Simple. A downwards direction if you have been largely using AI to pump out content without any values in your pages or posts. Google’s 2024 November core update does the same thing in most parts like many of its other algorithm updates, they are just making the user experience more difficult to deal with. Take this post into account, for instance, It is not just a 500-word post. It is a lot more than that. They want to see that you are delivering on the user experience with EAT. Experience Authority and Trust

What the funny thing is, that none of these algorithms seems to apply to their Adwords accounts. The majority of Adwords websites actually even look like total shit. No reflection whatsoever of the algorithm at all. Why ? because Google is being paid. To some degree, it is and isn’t about the user experience. Their organics are slowly becoming something of an encyclopedia which for most small businesses who can not keep up with the EAT principle, are just going to disappear into oblivion and take up Adwords accounts just to have a shot at ranking…Is the picture looking clearer now?

Make it difficult in the organics and slowly push everyone towards Adwords. It is not rocket science. Anyone who has been providing SEO services for a long time would more than clearly see this.

Only the major players will be able to hold any organic real estate because they will be the only ones who can afford 2500 plus per month on premium SEO services to keep them ranking on page 1 of Google.

As for small business SEO services, they’re either going to have to add value to their client’s sites, or lose them over time because of the lack of ability to rank their client sites.

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What This Algorithm Is About

High Quality Content

Google is looking for unique content that clearly displays or demonstrates 100% unique copy written with experience and authority. It must prove itself under the EAT principle. Do this, and you will rule the roost

Google's Content Quality Understanding

With Google now having developed algorithms that understand topical relations, It will better understand the meaning of every page within your website.

AI Generation Targeted

Google does not hate AI generated content, but it hates anyone that uses AI to generate pages on the fly with no intervention or checks towards, originality or uniqueness and the user experience in general. Do, this, and you may not just see a drop in ranking, but total de-indexation of all pages involved.

EAT has become the focal point of content now found online on the Google search engine, and also applies to Bing as well. If you apply the EAT characteristics to your pages, there is no reason you should not see a ” MASSIVE ” jump in your site rankings. Gone are the days of smashing keywords to obtain higher rankings on 500-word posts.

This achieves nothing but penalties now. Plagiarism of web pages is also a huge issue for Google and anybody who practices the art of lazy site-building is not going to see any rankings whatsoever. This again comes down to utilising AI-generated content, which is most times plagiarised.

You can check this entire post, and you will see there is nothing AI generated and it will be 100% unique. Yes, my fingers right now are bleeding. Why? Because I want Google to love this site…and it is. You see, AI can not write in this fashion that I am currently writing in which is in a conversational tone…for now, and Google knows this and pick up on it.

By the time I link this page to other pages on my site, it will pass power to the entire site, and this boosts rankings and gets every man and his dog asking me to write on my site for me. Yes, guest blogging.

So What Is This Algorithm Searching For?

How Are Users Engaging With your Content?

Ok, guys, this shit is really important. If you are an SEO and do not apply some emphasis to this, your bounce rate or dwell rate will go through the floor, and Google knows when people think your content is total crap for the search query used. This is why I stress, ensure your content is relevant, engaging and answers what the user is looking for.

Mobile First Always

Whatever you do, mobile-first always applies, Now, having said this, not all industries are searched via mobile all the time. Some industries are more Heavily searched with desktop rather than mobile but as long as apply this principle, you’ll be safe

Relevant Content

Relevant Content: If you structure your content so that it reads easy and simple to follow with its content and carries depth that more than answers the user query, you will be in the good books with search engines in general.

Does It Have Authority Signals?

All linking or internal linking and outbound linking play a huge role in your authority and experience if you have well-targeted and highly relevant content. This also includes outbound linking to high-authority sites that are related to your niche. Always link to high authority related sources.

So Where Does This Leave Web Developers And SEO Companies

Well, the truth of the matter is that as long as you play by the rules with the EAT requirement, keep AI use within its limits or within reason, and ensure you apply some human element that entertains in the user experience, then you should find a respectable boost in rankings rather than a decline.

If you are using SEO services to do your SEO for you, it may be a good idea and ensure that this is applied before they start churning information relentlessly with AI and have your website domain penalised.

If you are an SEO agency reading this, and you do not apply these prerequisites to your client site and just blatantly use AI to populate pages one after the other, then you are just one of the SEO agencies out there that has ruined the SEO industry for all of us. Web designers should be applying somewhat of this theory to site development, as it also applies to the user experience as well.

It is not just about SEO, Just remember to always develop content that addresses the user query and focus on generating high-value content that is suited for that particular target audience.

Do this, and you will rank without the need of trying to impress Google. Impress the user, and Google will reward you.

This Means :

Thoroughly researched Information
In-depth Content that answers the user’s intent
Credible resources that add value to the end user
Entire Mobile usability is at its best at all times.

Honcho, which is popular for Google updates also clearly stipulates the importance of this algorithm update.

This is not just my opinion, it is said no matter what post you may read.

What is has really come down to is that Google is now more than ever focused on quality, in-depth content. Before you know it, you will have to be God in your industry just so you can sell a bar of chocolate. Good luck to the average small business being able to pull this bullshit off without being ripped off by every SEO agency they signed up with. Yes, advertising in the Yellow pages was easier and much more affordable when you look at the overall scheme of things.

I say bullshit because none of it ever seems to apply to Adwords clients, but this is what Google wants for their SERPS and we must follow if we want to rank high in the SERPS.

So where Does Web Design Come Into The Picture?

Technical SEO Requirements

How you structure your website is critical for the user experience. I am ( at the time of writing this post ) in the process of designing a website with UX in mind.

Very clearly stipulated to our client from the very onset that we needed to nail this from the very beginning. It matters not whether it is website design for a small business, an E-commerce web design or a mobile business website, technical requirements are an intricate part of how well your site ranks on Google and other search engines.. You look at our own website here, it scores 100%. This is why PK SEO is one of the leading SEO consulting services on the top page of Google right now.

When you do well in this field of expertise, you end up not just ranking very high on Google, but also ranking for that many keywords you would never have thought possible. Look at what it would cost on Adwords to achieve rankings from the very same keywords. If you look at the images to the left here, you can clearly see what can come with 100% SEO score in terms of keyword reach with Adwords and what it would cost to achieve all this with Adwords every month.

Your Core Web Vitals

Cor web vitals are now pretty much an integral -part of the on-page experience of any user. You have to remember that you have about three seconds to grab the attention of the user. Any longer than this, and you are likely to experience a bounce.

Core web vitals include:

Largest Contentful Paint. How long is it taking for the largest images to load? ( LCP )
First Input Delay Of Your Site ( FID )
Cumulative layout shift ( CLS )

These parameters are now more than ever important.

There are a couple of online resources that can help you with this and ensure everything checks out

How Is Your Schema Markup? By applying structured data, you help Google better understand what your content is about. This helps increase your chances of appearing in the rich snippets results. A simple way to do this is to apply FAQ’s to your page, reviews or product markups.

Mobile Optimisation: Can not stress this enough. Mobile optimisation should be considered before any desktop. People use their mobile more than any desktop. If people carried their desktops instead of their mobiles, then I would tell my readers to optimise for desktops, but this is not the case now, is it? Mobile first guys, don’t forget. I ahve beeen providing SEO services in Sydney for iver 20 yers now and as long as I apply the theory that content is king, I should never have an issues.

So Where To From Here?

I do not need to point to another Pro as reference or to prove to Google that I know what the Hell I am talking about when I say that IF you have been hit buy this algorithm, you need to go over your content. Check for uniqueness, concise points, does it answer the user query, does it provide plenty of information on the subject matter, does it help with further points of reference to back up what your own web page is a bout?

Get this right, and there is no reason you should not see an upwards jump in the rankings.

Consistency Is Key

Regular Audits: Regular audits of your site will keep you in the loop of what is changing with your on page and off-page SEO. It is much easier to update minor adjustments once a month than to carry out updates that would take months to put into place because an algorithm finally caught up and diminished your rankings.

Technical SEO requirements: Technical is something you have to be on top of all the time. Your site grows, you delete pages, you add pages, delete images and so forth. You will break links, you will lose pages, 404’s will start popping up, broken links will begin to appear. All this is a negative experience for the user. Check these once every month and do not let them accumulate.

Consistent monitoring: This is key to ensuring that if you are ranking well on search engines, monitoring of onsite elements and that of offsite elements will keep you in the loop of what is changing that could affect your rankings. In particular to changing technical SEO from updates with your site, to who is building links to your site that could alter your search positioning. Resources like Hahrefs, Semrush are just two that can help with this.

Watch What Is Changing At All times: SEO does not stay stagnant. It moves all the time. As long as there is organic placement, there will be SEO. It changes all the time, and only because of Google updates. If you do not keep on top of this, you will definitely fall behind. Update your knowledge, attend SEO webinars, enrol in SEO courses, look at some of the leading players in SEO online like Neil Patel, Brian Dean and other popular players. You can learn a lot from these guys if you plan on executing your own SEO.

AI Tool Integration: AI guys is here to stay and everyone practically already uses it. Even we use it for generating some of our content and after editing what needs to be changed, we publish our posts. Ensure that when you do use AI, go over the subject, ensure it is correct and not full of errors and is accurate on the information. Ensure it meets all the needs of your readers and that of the E.A.T principles. Do this and you will rock online.

The google 2024 November update was a tough one and it hit a few sites on SERP positioning, but apply what Google is searching for and you should find you will gain noticeable traction in rankings.