When businesses just throw ads at anyone, it’s kind of like flinging spaghetti at a wall to see what sticks. It never usually works, guys. You gotta think outside the box a little and jump into the end users thread. One cool tool that helps with this is GoAudience. It lets advertisers build smarter audience lists based on real behavior. So instead of taking wild guesses, they can be a little more thoughtful — and less spammy — with their ads.

It’s all over the place when it is just random, kind of annoying, and usually pointless. But when they actually take the time to understand what people are doing online — what they click on, what they look at what they are looking at — they can show ads that actually make sense. Provide the right answer to answer  apain point and you win. The right person sees the right thing at the right time, and that’s when ads actually work.

Suppose you were looking at some noise-canceling headphones on the internet but didn’t buy them.

The next day, you see an ad with a discounted price for the very same headphones. That slight push might be all it takes to get you to buy them. But what if that same ad came to someone who doesn’t even like wearing headphones? Total waste. See what I mean?