In 2025, Google’s constant algorithm updates and its new AI Overview feature have completely changed the game.  It’s not just about bout being an SEO service provider anymore but also a GEO provider. 

SEO companies in Sydney, trades and professional Businesses and affiliates trying to sell online have had a gutful of Google’s ever-changing algorithms. As a Sydney SEO specialist, you now have to master a completely new ballgame called AI SEO. The old organic keyword based SEO, is now no longer enough.

Back from when I commenced as an SEO specialist in Sydney in 2000, basically the turn of the century, you could get by with a single page. All you needed was basic links, and from some shit sites, might I add, not high-quality stuff like today, and you would rank.

I was selling everything from sex toys, background records checks programs through Clickbank, testosterone products from overseas and together with Google sponsored ads on my pages, I was doing rather ok for myself.

25 years fast forward, all that has now gone to total shit. It NOT what it used to be, nowhere near it. Update after update, Google has consistently evolved, and now they have brought in AI

With the introduction of AI search, let’s face it, this isn’t an update. As stated in some of my other posts, it is a whole new frontier. A totally different landscape. Where it used to be about keywords, it is now mostly about prompts. The days of one page sales pages are over,and  keyword stuffing is over. You now must appear to be an authority and exert in your field.

Many websites that relied only on ranking in organic search have seen a massive drop in traffic and thus enquiries. Some even maintain their top positions but do not even see any enquiries. 

AI panels or AI cards, as some, including myself, might call them now, appear above traditional results, pushing blue links further down and cutting click-through rates by nearly a third.

Relying on Google alone is no longer sustainable. I even wrote an E-Book on this very subject, which you will find at the bottom of this post if you want to jump in leaps and bounds ahead within Google, but that is not the end of it.