Why Hire an SEO Specialist Over an SEO Agency


5 Important Points On Why You Should Hire An SEO Expert Over SEO Agencies

Peter Karpouzas Director PK SEOWhen it comes to SEO, it can be hard to know which route to take - should you hire an SEO specialist or an SEO agency? An SEO specialist is a highly qualified professional with specific knowledge and skills in search engine optimization (SEO).

Hiring an SEO specialist offers many advantages over hiring an SEO agency.

In this blog post, we will explore why hiring an SEO specialist is the better option for business owners looking to improve their online visibility. We will examine the differences between an SEO specialist and an SEO agency, as well as the benefits that come with hiring an SEO specialist.

If you have hired an SEO agency a number of times and had dismal results, this post should highlight some of the benefits of hiring an SEO Specialist as opposed to hiring an SEO Agency. I should mention that every client except for one has all come to us after having hired an SEO agency and having repeatedly been let down by their results.

Our longest clients who are in the E-Commerce industry and security industry among others have now stayed loyal to PK SEO for just short of ten years.

That is basically half the time PK SEO has been providing SEO services in Australia and our clients are not just from Sydney either. Our furthest client is in Perth. Now that says something about hiring an SEO Expert whose been around for a while now as opposed to hiring an SEO agency


The Ever Evolving Search Engine And What It Is

A search engine is a tool that allows users to search for information on the internet by using keywords or phrases related to what they are looking for. The sole purpose of a search engine is to provide its users with the most relevant and accurate information in response to their search queries. Google in particular has become the master over the years cin being to present the most relevant search results to a given query.

Currently, and more than likely into the foreseeable future, Google is and will remain the leading search engine on the internet and has established itself as a monopoly in this field.

The company was founded in 1998 by two computer science Ph.D. students, Larry Page and Sergey Brin, with the goal of creating a better search engine that would sort search results based on the relevance of their content. Over the years, Google has continued to improve its algorithms and ranking system to provide the best results to its users.

Why Has Google Become The Leading Search Engine On The Web ?

Here Are Just A Few:

  1. Google has a vast database of indexed web pages, making it possible for users to find what they are looking for quickly and easily.
  2. Google's search algorithm is incredibly sophisticated, taking into account many different factors such as keyword relevance, content quality, and user behavior to determine the ranking of search results. This ensures that the results returned to users are the most relevant and accurate.
  3. Another key factor that has contributed to Google's success is its user-friendly interface. The search engine is very simple to use and provides users with a clean and uncluttered interface, making it easy for users to find what they are looking for. Additionally, Google has a range of other services such as Gmail, Google Maps, and Google Drive that integrate seamlessly with its search engine, providing users with a convenient and unified experience.

Lastly, Google has built a strong brand reputation, which has helped it to establish a loyal user base. Over the years, Google has become synonymous with the term "search engine," and users trust the company to provide them with accurate and relevant information. This trust and reputation have helped to cement Google's position as the leading search engine and enabled it to maintain its monopoly in this field.

Something About Search Engines?

As far back in its infancy when search engines were first introduced to the world, Google has been relentless in its pursuit of perfecting its search engine above any other search engine.

All this has got do with its search algorithm and sharpening it purely for the user experience. It use to be that once its algorithms were exposed by consistent trial and error, SEO'S or anyone wanting to rank a website could do so rather quickly.

As quick as a day basically if loopholes were exploited effectively. Write a 200 word post, maybe post in some blog comments, which was a very powerful ranking signal, an article here and a forum post there, and you were on page 1 within days...NOT ANYMORE

23 years on, and that is just over two decades now which is not much as far as search engine evolution goes, Google has become one of the most sophisticated search engines on the web. It is also now a questions-based search engine and if it can deliver results directly to the user without even presenting website results it will. It is consistently working towards that direction. Why produce a website if Google can answer your question ?

SEO is no longer a 1 day exercise and you are ranking on page 1 within the week and do not believe anyone who preaches that SEO is easy. There is nothing easy about SEO in the 21st century.

As time goes on search engines are becoming more and more complex. Meeting the demands of a search engine is also becoming more challenging and entailing even more and more input to help a website rank on page 1. No search engine, and especially Google tolerate anyone manipulating the system for the purposes of ranking. This has got a lot to do with what is known as white hat SEO or black hat SEO.

SEO Today Is Highly Complex

SEO is a highly complex system of link-building processes calculated on a per-client situation or needs and structured together in a way that it delivers the results the client is seeking.

This is all for the purposes of satisfying the algorithm or meeting the algorithm requirements for a website to rank on page 1 of Google. SEO agencies are about turnover more so than anything else.

The majority of SEO agencies usually assign a campaign manager to a client account and direct that Campaign manager with a set process to help rank a client site for a given budget. If they ask for anything more than that, even so much as loading up an image, there are usually ridiculous charges for a one-minute job.

There are rules everywhere and hidden charges. It is practically impossible to get direct contact with the actual SEO specialist themselves most of the time and if there really is one. The large-scale client base may have access to SEO specialists within an agency but most of the little guys have to deal with campaign managers.

If you have any complex question, it most times can not be answered or they will have an SEO Rep call back to discuss it with you or discuss your concerns. It won't be the first time I've had SEO agencies call me to ask me questions about SEO while they pretend to be a client. All for being able to answer a question from a concerned client of their own that they simply can not answer.

SEO specialists are far more direct in contact with the client and are usually available at all hours. You are dealing directly with the SEO expert themselves, not a rep or account manager.

SEO professionals are also in the business of keeping up with changing algorithms that keeps us at the forefront of SEO at all times. SEO specialists are heavily involved in the field of learning and continuing to learn their art.

They can not fall behind. This is one of the reasons why you will never find serious SEO experts working for SEO agencies, only for themselves.

With the direction that search engines are heading toward, it is becoming increasingly difficult to maintain this line of work and the agencies that cannot keep up will simply fall off the radar.

The SEO specialists that will be left behind will be highly sought after not just by clients, but by remaining SEO agencies as well. Having said that, serious SEO Pros do not work for SEO agencies.

SEO Specialists are more Flexible
Some Other Reasons Why You Should Choose An SEO Specialist

SEO specialists always have the flexibility required by their customers Unlike SEO agencies, they can adjust their services depending on the client's needs.

An SEO specialist can provide personalized digital marketing services tailored to the client's specific needs, and offer the most appropriate SEO services for their particular situation.

SEO experts also provide an in-depth understanding of how SEO works, so you can trust that the SEO specialist will be able to accurately track and measure the success of their SEO efforts.

An SEO expert can also offer you valuable guidance on the best approach for your digital marketing strategy. A skilled SEO consultant or SEO specialist can be the key to unlocking your website's true potential and getting you the results you desire.

SEO Specialists Have More Expertise

When it comes to finding the right person for the job, businesses should look to hire an SEO Specialist. As stated earlier, unlike SEO agencies, an SEO expert dedicates their time to learning and mastering the art of search engine optimization, providing clients with extensive knowledge and expertise that goes beyond what an SEO agency can provide.

With an individual focus on SEO services, they are able to understand their client’s specific needs and come up with a customized plan that will help them reach their desired outcomes.

Anything from Video marketing creation to keyword research, they live and breath SEO. The level of expertise an SEO expert can bring to the table is unmatched by any SEO agency. As they continuously stay up-to-date with the latest SEO trends and best practices, they can provide businesses with more comprehensive and effective SEO solutions.

SEO Specialists Can Be More Accountable

When it comes to SEO, having an accountable expert is key for success. An SEO specialist or expert is a digital marketer who focuses solely on helping businesses with search engine optimization. This makes them more reliable than an SEO agency that may assign multiple reps or account managers.

Unlike agencies, an SEO specialist can provide customized services tailored to the individual business and its specific needs. Moreover, SEO experts are able to be held more accountable than a company which may pass the buck and replace their representatives frequently.

An SEO consultant will be more dedicated to their clients than a company, and they can build up an expertise in a certain field over time. Having an expert who understands your business and is invested in its success is invaluable when it comes to making sure you get the best possible results from your SEO services.

SEO Specialists Provide More Customized Service

When you hire an SEO expert, they can offer a more customized service than an SEO agency. An SEO specialist will understand your company’s goals and can develop a plan to achieve those objectives.

An SEO specialist is also more accessible than an SEO agency, as they are usually available to answer questions and provide feedback at any time. With their help, you’ll be able to create and implement strategies that are tailored to your business’s needs and goals.

A digital marketer or SEO expert can also provide a wider range of services, such as link building, keyword research, content writing, and competitor analysis. By having access to a wider range of SEO services, you can ensure that your website is optimized for maximum visibility in search engine results.

SEO Specialists Offer A Wider Range of Services

When it comes to increasing your online presence and visibility, SEO specialists offer a wide range of services that can help you achieve success. From SEO consultant services to SEO expert advice, they are equipped with the knowledge and expertise to provide customized solutions that best fit the needs of your business.

A professional SEO specialist will be able to offer insights into how to improve your website’s ranking on search engines, such as Google, by improving your website’s content, targeting relevant keywords, and setting up backlinks.

They will also be able to advise you on how to use digital marketing tools such as social media to increase your online reach and generate more leads. This far supersedes a sales campaign manager who reads from a book what their daily duties are per client. This all comes down to flexibility. You can not beat communicating directly with the SEO specialist himself on how your rankings are progressing.

If you have any questions you would like answered, please call us on 0418118998 and we will assist where we can as your SEO specialist



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